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The Importance of Being Important

The other day I had a conversation (in-person!) with a colleague about how Twitter has made email seem so formal.  Because of the brevity and typical casualness of tweets, sending an email feels...

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Emails that Fail

When you send an email to your community, typically it’s to announce a program, service, or product you want those people to purchase.  Ostensibly, you want the email to be so compelling that they...

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Build a Better Mousetrap: Email List Building Secrets

Several small business owners like you have come to me recently asking how to build a strong email list, and many of them ask, “Why not just buy a list?”  Aside from the cost, it’s much more likely...

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A Giant Email Marketing No-No

 I recently signed up to receive a newsletter and free download from a website, and was pleased to note that the signup process was smooth and the download itself seemed good quality at first glance....

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