The Importance of Being Important
The other day I had a conversation (in-person!) with a colleague about how Twitter has made email seem so formal. Because of the brevity and typical casualness of tweets, sending an email feels...
View ArticleEmails that Fail
When you send an email to your community, typically it’s to announce a program, service, or product you want those people to purchase. Ostensibly, you want the email to be so compelling that they...
View ArticleBuild a Better Mousetrap: Email List Building Secrets
Several small business owners like you have come to me recently asking how to build a strong email list, and many of them ask, “Why not just buy a list?” Aside from the cost, it’s much more likely...
View ArticleA Giant Email Marketing No-No
I recently signed up to receive a newsletter and free download from a website, and was pleased to note that the signup process was smooth and the download itself seemed good quality at first glance....
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